43
durag
Skip itPrices mostly outside the sweet spot ($3.70–$12.56) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,127.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay£162K£162K/yr · 309K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£3.70–£12.56cheapest to priciest tracked listing — scored on the share inside $15–$100