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duck gifts
Skip itPrices mostly outside the sweet spot ($3.86–$12.69) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good693avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£239K£239K/yr · 761K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£3.86–£12.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier