34
dubbin for leather boots
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,221.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£7.24avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 76K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£14.72cheapest to priciest tracked listing — scored on the share inside $15–$100