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52

dryrobe

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-47.7% this quarter) keeps it on the watch list.

Market size 77Growth 1Conversion 10Competition 93Returns 64Price range 64Avg price 90Brand share 46Review moat 59Quality gap 33

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great£57.38

avg listing price — sweet spot $15–$100

Market size

Great£966K

£966K/yr · 2.1M searches

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good£11.69–£143.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,140.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-47.7%

90-day search growth — must beat 0% to launch