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dragon costume
Skip itSoft demand (-76.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£19.35avg listing price — sweet spot $15–$100
Review moat
Great333.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.15–£30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 137K searches
Growth
Bad-76.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier