43
donkey costume
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great141.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.25avg listing price — sweet spot $15–$100
Price range
Good£5.00–£32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£103K£103K/yr · 159K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier