54
dome umbrella
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-43.5% this quarter) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.78avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good£4.86–£25.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,014.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad£99K£99K/yr · 139K searches
Growth
Bad-43.5%90-day search growth — must beat 0% to launch