34
dog mum gifts
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,827.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay£157K£157K/yr · 404K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.44avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad£5.55–£17.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier