44
diamond necklace
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£42.27avg listing price — sweet spot $15–$100
Review moat
Good620.5avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.01–£142.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£33K£33K/yr · 79K searches