42
demogorgon
Skip itSoft demand (-76.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great147.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Price range
Good£6.45–£36.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£73K£73K/yr · 211K searches
Growth
Bad-76.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier