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demogorgon onesie
Skip itSoft demand (-87.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great113.76avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.54avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Price range
Great£9.61–£35.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Bad£28K£28K/yr · 389K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.2%90-day search growth — must beat 0% to launch