47
death note
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great230.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.27avg listing price — sweet spot $15–$100
Price range
Good£4.08–£39.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 391K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier