47
dealer boots
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible£35.41avg listing price — sweet spot $15–$100
Price range
Great£9.10–£86.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,344.4avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad£68K£68K/yr · 243K searches
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale