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dc shoes
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible£40.55avg listing price — sweet spot $15–$100
Price range
Incredible£16.72–£66.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,272.05avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad£97K£97K/yr · 581K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale