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dark souls
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible56.07avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£25.42avg listing price — sweet spot $15–$100
Price range
Great£6.63–£59.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 72K searches
Signals Low Review Barrier