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dark brown shoe polish
Skip itSoft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Review moat
Great332.75avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.82–£37.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.28avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 55K searches
Growth
Bad-38.0%90-day search growth — must beat 0% to launch