35
daphne costume
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible71.69avg incumbent reviews — the moat a new listing must climb
Avg price
Great£22.53avg listing price — sweet spot $15–$100
Price range
Good£6.00–£36.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 163K searches
Signals Low Review Barrier