37
daim
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good728.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£5.35avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 202K searches
Price range
Bad£1.33–£17.15cheapest to priciest tracked listing — scored on the share inside $15–$100