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dad tshirt
Worth a lookShows demand growing +631.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+631.7%90-day search growth — must beat 0% to launch
Review moat
Great183.19avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£4.57–£16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£28K£28K/yr · 82K searches