50
cycling jacket
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible£30.97avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great£5.65–£107.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good762.03avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 200K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand