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cum lube
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Market size
Good£416K£416K/yr · 325K searches
Price range
Good£6.58–£25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,324.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand