53
crown
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but prices mostly outside the sweet spot ($2.78–$12.48) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good593.38avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£220K£220K/yr · 688K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Price range
Bad£2.78–£12.48cheapest to priciest tracked listing — scored on the share inside $15–$100