45
cross necklace
Skip itSoft demand (-60.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good553.26avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.67–£45.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£13.46avg listing price — sweet spot $15–$100
Market size
Okay£270K£270K/yr · 1.5M searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.1%90-day search growth — must beat 0% to launch