38
cow
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good£14.53avg listing price — sweet spot $15–$100
Price range
Good£6.74–£29.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,528.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£58K£58K/yr · 242K searches