47
coraline
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great243.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.63avg listing price — sweet spot $15–$100
Price range
Great£3.88–£51.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 708K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale