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50

converse women

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 33Growth 55Conversion 6Competition 95Returns 37Price range 77Avg price 95Brand share 33Review moat 22Quality gap 50

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible£27.25

avg listing price — sweet spot $15–$100

Price range

Great£7.10–£42.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Okay£153K

£153K/yr · 1.1M searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,247.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale