60
congratulations gifts
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Good521.32avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Market size
Okay£124K£124K/yr · 340K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
Price range
Bad£2.95–£17.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand