55
collar stiffeners
Worth a lookShows low returns (0.3%), but a small market ($76K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good757.43avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£2.54–£18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.06avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 74K searches