54
coin purse
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but pricing outside the sweet spot ($7.40 avg) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good£2.67–£31.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,385.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Market size
Bad£97K£97K/yr · 575K searches
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Signals No Dominant Brand