47
cocomelon
Skip itSoft demand (-18.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good504.87avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.68–£29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.20avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£124K£124K/yr · 336K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.4%90-day search growth — must beat 0% to launch