47
coats
Skip itSoft demand (-65.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great£46.84avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great251.43avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good£12.34–£166.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£69K£69K/yr · 488K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
Growth
Bad-65.7%90-day search growth — must beat 0% to launch