66
clutch bag
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Growth
Great+99.2%90-day search growth — must beat 0% to launch
Review moat
Great428.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.64avg listing price — sweet spot $15–$100
Price range
Good£5.81–£28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£293K£293K/yr · 1.2M searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate