49
clown collar
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible93.62avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£5.40–£22.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 108K searches