49
clear poncho
Skip itPrices mostly outside the sweet spot ($2.76–$10.28) — this niche doesn't clear our bar today.
Growth
Incredible+622.3%90-day search growth — must beat 0% to launch
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good905.76avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 43K searches
Price range
Bad£2.76–£10.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending