50
christmas stocking
Worth a lookShows low returns (1.1%), but weak search conversion (0.9%) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good670.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 1.5M searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£17.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale