51
christmas pyjamas
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Good586.02avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.30avg listing price — sweet spot $15–$100
Price range
Good£3.35–£32.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 2.1M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand