35
choker
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good525.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£123K£123K/yr · 581K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.10–£7.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier