36
cheshire cat costume
Skip itSoft demand (-69.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great442.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.10avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.55–£23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 161K searches
Growth
Bad-69.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier