44
chef jacket
Skip itPrices mostly outside the sweet spot ($6.90–$16.64) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good956.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£96K£96K/yr · 359K searches
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Price range
Bad£6.90–£16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier