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chef costume
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Great226.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.73–£20.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 51K searches