28
cheerleader outfit
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Good674.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.13avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£8.72–£18.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 255K searches