50
chakra
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-30.5% this quarter) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Avg price
Great£18.04avg listing price — sweet spot $15–$100
Review moat
Okay1,546.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.02–£313.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£43K£43K/yr · 88K searches
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand