38
caylus
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great448.28avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.76avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.78–£23.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 73K searches