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caterpillar
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£17.30avg listing price — sweet spot $15–$100
Price range
Good£10.80–£24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,762.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£40K£40K/yr · 75K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand