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cat necklace
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good792.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.78avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Price range
Bad£9.13–£16.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£20K£20K/yr · 76K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand