45
cat costume
Skip itSoft demand (-64.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great277.15avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Good£3.71–£26.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.71avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 357K searches
Growth
Bad-64.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier