47
cat costume for women
Skip itSoft demand (-58.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great186.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.20–£32.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good£12.75avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£33K£33K/yr · 133K searches
Growth
Bad-58.0%90-day search growth — must beat 0% to launch