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cashmere socks
Skip itSoft demand (-66.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.37avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Great£8.28–£35.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good835.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 84K searches
Growth
Bad-66.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier