49
cardigans for women uk
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.90avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£6.35–£26.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,444.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay£188K£188K/yr · 2.6M searches
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Returns