66
cap
Launch itA $856K/yr market growing +73.8% this quarter with returns at 1.7% — clears our launch bar.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+73.8%90-day search growth — must beat 0% to launch
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Great£856K£856K/yr · 5.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.15–£25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Review moat
Bad4,022.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale